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This site worldofsheepskin.com had the following on the web page, "Whether wearing slippers on your feet, or a jacket on your back, there is nothing more soothing, nothing more comforting than 100 natural sheepskin." Our analyzers noticed that the webpage said " The Wonderful World of Sheepskin has been selling comfort for over 35 years at our factory boutique in Winnipeg, Canada." The Website also stated " But if Winnipeg is a little out of the way for you, this is your opportunity to enjoy the experience from the comfort of your home or office." The website's header had sheepskin clothing as the most important keyword. It was followed by shearling clothing, sheepskin jackets, and shearling jackets which isn't as highly ranked as sheepskin clothing. The next words the site used was sheepskin coats. shearling coats was also included but could not be seen by search engines.